Burton

Fashionable clothing at an affordable price High turnover of clothing means the latest looks are in-store from “destroyed” denim to the latest “layered look” tees. However “basics” are key for Burton too – the classic white or black tee, knitwear and outwear, socks and underwear. Offers and multi-buys are very popular and help maximise Conversion Rates. Students receive 10% off all-year-round at Burton by logging on to www.burton.co.uk/student and submitting their details. They offer a “style advisor” service online. Customers can write in with their fashion queries and solutions are published for a selection online. They will soon be launching a fuller “style advice” department with fashion glossary, trend information and how to look directions. Customers registering to receive the Burton e-newsletter are entered into a prize draw to win £100 gift card (this varies). Burton mails a newsletter once a week advising customers of new product online and exclusive online offers.

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